"It's a musical journey." "Well, it's about music… I hope… At least that's what you said it was going to be about." – U2, Rattle and Hum
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As I was processing all the emotions this weekend, especially those surrounding endings of phases in life, or major health scares, or losing loved ones, I kept saying to myself, you really have to grab the opportunities to love and do what you can when you can. If something means the world to you, don't hesitate. Do the thing.
I basked in the glory of the music I most adore in life. I sang at the top of my lungs, and bounced and danced and cried, and laughed with you and 240,000 like-minded souls over four nights. And I thank you for this.
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This article, Part Two of a three-part series, provides an overview of theories and new practices on how to get tickets away from bots and into the hands of fans.
